Sustainable Stats
As of today, there are over 160 users on Twitter with the word "sustainable" in their name.
WeFollow reports over 313 thousand users following the #sustainable hashtag, and over 919 thousand following #sustainability.
Assuming there's some crossover, that's still close to a million people interested in the topic. And that's not counting any spillover into #eco, #green, and #enviro.
A search for "sustainable" in Twitter posts yields 160 in the last hour, which would give us 3,840 tweets per day if we assume a comparable rate.
A search for "sustainability" in Twitter posts yields 54 posts in the last hour, which would yield 1,296 tweets per day at the same rate.
It means the tide is turning, the culture is adapting, and people are paying attention.
As the world wide web continues to level the playing field of information dissemination, more and more people are becoming aware of the need for sustainable living and consuming.
The impact for your business? It's something to think about sooner rather than later -- from how you operate to how you contribute.
Whether that means incorporating recycling into your operations, streamlining manufacturing processes, lowering or eliminating toxicity, or contributing something that increases sustainability in the market -- people are paying attention.
Every step counts, and if your organization is authentically driven, you can enjoy the fringe benefit of riding the waves and earning good PR karma.
People aren't just watching anymore.They're tweeting.
Ms. Garza publishes this information to help companies and non-profit organizations market more successfully. If you find it helpful, please share.
And if you would like to include this article on your blog as a guest post, we'd be honored. Please write to us here: info AT apexinsights DOT com.
