Whether your organization is in ideation stage, relaunching its brand or service offering, or facing a milestone event or product launch, a fresh perspective on marketing could give you the advantage you need.
Below are Apex project highlights that could give you the edge you need:
Thought Leadership Content Development
- Positioning Strategy: Conduct research to identify "sweet spot" for brand elevation
- Editorial Calendar: Research and develop content for publishing on multiple vehicles for optimal synergy; including blogs, company web sites, and third party publishers
Audience Analysis
- Research: Uncover critical customer demographics, psychographics, decision drivers and trends
- Persona Profiles: Provide real-world snapshot of your audience targets, with photos and preferences
- Segmentation: Identify most profitable segments with supporting rationale
- Targeting Strategy: Plan your marketing communications to connect with high-priority segments
Corporate Messaging
- Discovery & Analysis: Conduct deep organizational analysis, including competitive trends and USP
- Scalable Architecture: Develop fundamental messaging architecture designed to grow with your company
- Copywriting: Write feature-rich, benefits-oriented end user messaging extensible across collateral and media
Social Media Marketing
- Integrated Social Media Plan: Develop a synergistic map of how blogging, microblogging, and group forums reinforce each other to boost your brand, including competitive analysis and metrics
- Facebook Presence: Pages, Groups, and Ad Campaigns
- Twitter/YouTube/LinkedIn: Analysis, recommended strategies and tactics
Integrated Promotional Planning
- Product Launches: Develop plan and coordinate all internal stakeholders for a successful launch
- Event Support: Develop plan and coordinate sales/mktg/PR to boost attendance and visibility
Sales and Executive Presentations
- Goal-Setting: Identify the audience, objectives, presentation parameters, and expected outcomes
- Presentation Development: Tell a compelling story that is both informative and persuasive, with high-impact conceptual graphics and photos
Website Analysis
- Content: Assimilate existing and new content resources into an intuitive content architecture with discrete and scalable categories; conduct comeptitive analysis
- Recommendations: Decrease barriers to sales transactions; improve user experience
