As founder of Apex Insights, LLC, Lisa Garza brings seasoned experience in advertising, branding, marketing, and account service to clients. Every project brings a new challenge and a new opportunity to bring fresh marketing perspectives to the table.
With an advertising degree from the University of Texas at Austin, Ms. Garza studied Big Idea branding and marketing philosophies at the critical juncture where new media was changing the landscape of how we perceive brands and how we consume.
In her career Ms. Garza has been privileged to work both client and agency-side, combining the enterprise perspective with agency agility for a unique dual-pronged view into business challenges.
As an agency-side client advocate Ms. Garza has developed strategic marketing plans for a variety of technology companies, including Dell, AMD, and NetSolve (acquired by Cisco). She has also directed and developed online marketing initiatives for MasterCard and KB Homes.
In her client role at Fortune500 company Advanced Micro Devices, Ms. Garza initiated and developed a company-wide audience messaging architecture for North America. Additionally, she participated in an audience segmentation think tank to help develop a cohesive customer loyalty strategy –- setting a company-wide precedent to help drive product marketing in a more customer-centric direction.
As a lifelong student of history, society, and culture, she brings a broad spectrum of insight to business challenges -- investigating beyond expected approaches to deeply understand the influences and impact of all contextual factors.
